Email marketing mistakes are easy to avoid if you keep your subscribers in mind and provide them with what they expect when they sign-up for your emails.
1. It is a serious mistake to use an email list where subscribing is not optional.
- Most recipients will never read your marketing emails if those emails are identified as spam and are deleted unread. You might also be reported for spamming.
- When using a subscription based email service, it is equally important that recipients can choose to unsubscribe when they no longer want to receive your emails. If you keep sending quality emails that have some value, your subscribers will be happy to stay on your list.
2. Sending out too frequent and repetitive emails to your list is a mistake.
- Avoid annoying your email recipients by sending them the same email more than once. You can send one or two follow up emails as a reminder, and use these to affirm the advantages of the product or service on offer.
- When people subscribe to an email list it is best if they are informed whether they will get daily emails, regular newsletters or just an occasional update.
3. Marketing emails should not be used only to send out advertising copy.
- Your emails should be to be informative and include subtle marketing material. Tell subscribers about a product or service by clearly explaining how it would be of benefit to them, and allow them to make the decision to buy. Always provide a link to a landing page that makes it easy for them to order and pay for the item or service.
4. It is a mistake not to start with a friendly greeting.
- Personalized emails usually get a better response than those addressed to all the subscribers. If you do not have the facility to show the individual name of each recipient in their own email, open with a nice welcome or note of appreciation.
5. Sharing email addresses is a poor marketing practice.
- Each email recipient should only see their own email address in the header. Emails that show addresses of multiple recipients will allow spam to be sent from other sources, and your marketing emails will not be welcome.
-There should be a privacy clause when signing up for your email list, stating that subscriber information will never be passed on. Be sure the email addresses on your list are only used to send the type of email those people have opted to receive.
6. Sending out emails with typing errors, incorrect spelling and poor grammar will not encourage people to buy from
1. It is a serious mistake to use an email list where subscribing is not optional.
- Most recipients will never read your marketing emails if those emails are identified as spam and are deleted unread. You might also be reported for spamming.
- When using a subscription based email service, it is equally important that recipients can choose to unsubscribe when they no longer want to receive your emails. If you keep sending quality emails that have some value, your subscribers will be happy to stay on your list.
2. Sending out too frequent and repetitive emails to your list is a mistake.
- Avoid annoying your email recipients by sending them the same email more than once. You can send one or two follow up emails as a reminder, and use these to affirm the advantages of the product or service on offer.
- When people subscribe to an email list it is best if they are informed whether they will get daily emails, regular newsletters or just an occasional update.
3. Marketing emails should not be used only to send out advertising copy.
- Your emails should be to be informative and include subtle marketing material. Tell subscribers about a product or service by clearly explaining how it would be of benefit to them, and allow them to make the decision to buy. Always provide a link to a landing page that makes it easy for them to order and pay for the item or service.
4. It is a mistake not to start with a friendly greeting.
- Personalized emails usually get a better response than those addressed to all the subscribers. If you do not have the facility to show the individual name of each recipient in their own email, open with a nice welcome or note of appreciation.
5. Sharing email addresses is a poor marketing practice.
- Each email recipient should only see their own email address in the header. Emails that show addresses of multiple recipients will allow spam to be sent from other sources, and your marketing emails will not be welcome.
-There should be a privacy clause when signing up for your email list, stating that subscriber information will never be passed on. Be sure the email addresses on your list are only used to send the type of email those people have opted to receive.
6. Sending out emails with typing errors, incorrect spelling and poor grammar will not encourage people to buy from
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