Email blasts are simply email messages, usually done in an HTML format, that are used to convey information to your niche market. This email message is different from a subscription to your blog’s regular feed content so it should look and feel slightly different. The point of using an email blast is to jolt your recipients to do something out of the ordinary. Whether this is to bring them back into the fold of your readership if you noticed that your traffic statistics have fallen off or to get subscribe to a newsletter or purchase a product that is related to your blog content.
Email blasts are usually successful because they are infrequent and so people tend to pay attention. There are a few other factors that bloggers should be wary of though if they are going to use email blasts to improve their traffic and they are listed below.
Make Sure Email Blasts Go to a Targeted Audience
Your audience is of primary importance when you are setting up your email blast. There is no real point in sending your email out to a long list of people who are not really interested in your subject area or niche. It is wise to start building up your email list in advance if you are going to start sending out email blasts as part of your strategy.
Get Permission Before You Send
This is very important as well. You should never send unsolicited emails because you can easily be branded as a spammer. This is why taking the time to build your email list carefully prior to sending out your first email is worth the effort. You can use an email management service such as Aweber or MailChimp to start building your lists as well as for eventually sending and managing your email campaign.
Email Blasts Should Be Interesting
Your content should be compelling. If you are going to take the time to send an email to those who have expressed an interest in your blog you should at least make the content sizzle. Email blasts should not simply be a repeat of a post from your blog because people who have subscribed to your feed will view this as duplicate content. They should give the reader something extra, whether this is additional but relevant information or a link to clink for a free e-book.
Email Blasts Should Point the Recipient to Your Blog
Finally your email blasts should invariably point the recipient back to your blog. There should be no ambiguity over who is the sender or that your blog is the originator of the content.
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Email blasts are usually successful because they are infrequent and so people tend to pay attention. There are a few other factors that bloggers should be wary of though if they are going to use email blasts to improve their traffic and they are listed below.
Make Sure Email Blasts Go to a Targeted Audience
Your audience is of primary importance when you are setting up your email blast. There is no real point in sending your email out to a long list of people who are not really interested in your subject area or niche. It is wise to start building up your email list in advance if you are going to start sending out email blasts as part of your strategy.
Get Permission Before You Send
This is very important as well. You should never send unsolicited emails because you can easily be branded as a spammer. This is why taking the time to build your email list carefully prior to sending out your first email is worth the effort. You can use an email management service such as Aweber or MailChimp to start building your lists as well as for eventually sending and managing your email campaign.
Email Blasts Should Be Interesting
Your content should be compelling. If you are going to take the time to send an email to those who have expressed an interest in your blog you should at least make the content sizzle. Email blasts should not simply be a repeat of a post from your blog because people who have subscribed to your feed will view this as duplicate content. They should give the reader something extra, whether this is additional but relevant information or a link to clink for a free e-book.
Email Blasts Should Point the Recipient to Your Blog
Finally your email blasts should invariably point the recipient back to your blog. There should be no ambiguity over who is the sender or that your blog is the originator of the content.
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- generating web traffic
- increase targeted traffic
- highly targeted traffic
- increase targeted web site traffic
- increase targeted website traffic
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