It's amazing to me how most salespeople still think they have to use the telephone or door to door presentations to be successful. If you are selling in a B2B environment the viable chances of even reaching a live person on the telephone these days are slim to none. You better get your radio voice ready and start putting together effective phone messages to hopefully get these people to call you back. Are better yet try calling people at home and see what type of treatment you receive? In most major cities nowadays you will find no soliciting signs posted on businesses or residences, so unless you want to be sued or fined avoid those places at all costs.
This brings me to my next topic - How to market by email. Email marketing was huge a few years ago, and many people got rich. Nowadays, though on account of what is known as spamming these marketers have simply had to come up with more clever ways to market their services. The laws have simply been as strict on email as it has on telemarketing. I don't know about you, but I rarely look at my trash bin in my email, as it would require me hours to sort through. Consequently, email by the masses, is just not the best way to go with all of the junk mail blockers that are supported by most Internet service providers.
Than how does email marketing work? First of all, you must either have access to templates or be a fairly reasonable writer. If that isn't you than maybe you should employ or have an assistant send your emails for you. You still must understand that email marketing is no different than sales by telephone or door to door. You must have numbers to generate prospects, so the faster you type the better. Make sure you send each message individually, as the email will be guaranteed to enter the personal in-box of your contact. If your suspect knows you personally than your contact ratio should be about 1 in 5. If your contact doesn't know you, plan on about 1 reply to every 30 or 40 targeted emails. Which is pretty good, if you can generate 30 to 40 emails per hour. A spammer would have to send tens of thousands to get one response. Mainly, because their email will hit the trash folder and will most likely be deleted.
Finally, does it really work? Absolutely, I have tested it for a company I work for in the states and the results have been incredible. So, if your tired of being abused by the phone, door to door, or your voice hurts from always leaving voice mails - try email. Make sure your emails are targeted, in other words if your marketing a home based business, make sure your leads are qualified people to begin with. If I am selling a franchise, I wouldn't target 20 year old college students if the start up fee is in the thousands. That is marketing 101, but I am amazed how most sales managers don't get that one. If you follow the above - you will not be disappointed and your contacts will appreciate that you value their time, by not interfering with their busy schedule. The nice thing is that most of the people who get back to you are interested, so therefore when you do make that call you are only talking to qualified people. I haven't talked to a rude person in weeks, wow sales is actually enjoyable.
This brings me to my next topic - How to market by email. Email marketing was huge a few years ago, and many people got rich. Nowadays, though on account of what is known as spamming these marketers have simply had to come up with more clever ways to market their services. The laws have simply been as strict on email as it has on telemarketing. I don't know about you, but I rarely look at my trash bin in my email, as it would require me hours to sort through. Consequently, email by the masses, is just not the best way to go with all of the junk mail blockers that are supported by most Internet service providers.
Than how does email marketing work? First of all, you must either have access to templates or be a fairly reasonable writer. If that isn't you than maybe you should employ or have an assistant send your emails for you. You still must understand that email marketing is no different than sales by telephone or door to door. You must have numbers to generate prospects, so the faster you type the better. Make sure you send each message individually, as the email will be guaranteed to enter the personal in-box of your contact. If your suspect knows you personally than your contact ratio should be about 1 in 5. If your contact doesn't know you, plan on about 1 reply to every 30 or 40 targeted emails. Which is pretty good, if you can generate 30 to 40 emails per hour. A spammer would have to send tens of thousands to get one response. Mainly, because their email will hit the trash folder and will most likely be deleted.
Finally, does it really work? Absolutely, I have tested it for a company I work for in the states and the results have been incredible. So, if your tired of being abused by the phone, door to door, or your voice hurts from always leaving voice mails - try email. Make sure your emails are targeted, in other words if your marketing a home based business, make sure your leads are qualified people to begin with. If I am selling a franchise, I wouldn't target 20 year old college students if the start up fee is in the thousands. That is marketing 101, but I am amazed how most sales managers don't get that one. If you follow the above - you will not be disappointed and your contacts will appreciate that you value their time, by not interfering with their busy schedule. The nice thing is that most of the people who get back to you are interested, so therefore when you do make that call you are only talking to qualified people. I haven't talked to a rude person in weeks, wow sales is actually enjoyable.
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