Marketing love it or hate it, it's a vital part of running a business, and a must if your business is to survive and grow. Whatever form your marketing takes, deciding on an effective strategy combined with affordable costs will possibly involve many long hours of thought and discussion before any campaign is even put in place.
As a business owner your place is running your business - and that includes marketing; so how do you achieve both of these time-consuming duties without inventing a 30-hour day? For the marketing side of things at least, there is a solution.
Easy, Fast and Low-Cost
One of the most efficient delivery methods is email marketing; currently the fastest and most cost-effective way of getting your company's message to hundreds or even thousands of businesses at a fraction of the cost of paper-based campaigns.
There are now many good email marketing programmes available, most of which will manage every aspect of your campaign from start to finish including those vital follow-up emails, which are often forgotten or ignored but much more important than you'd imagine.
Personalised Communication
Think about the paper-based advertising that arrives through your letterbox nearly every day. Leaflets and flyers advertising all sorts of services and products; promising you this and that; discounts here, free gifts there, and where does the majority of it end up? In a rubbish bin unread, ripped up and forgotten.
The same thing happens to many marketing emails; why? Because for the most part they are impersonal messages that have been sent to countless numbers of businesses without having been addressed to anyone in particular in the hope that somebody will read them and act on the information; consequently, they meet the same fate as their paper counterparts, albeit electronically.
Effective Targeting
Playing the numbers game is fine if you're happy to get one or two responses out of thousands of emails sent, but effective targeting could significantly increase the amount of replies and ultimately your sales. So how do you boost the chances of getting your emails read? Quite simply by personalising them and making the readers feel as though you know them.
Studies have shown that people respond better to emails that address them by their first name - this is the first step in gaining the target's attention and getting him or her to read on. Many email marketing programmes have a facility allowing you to build a comprehensive subscribers' list from which the information
As a business owner your place is running your business - and that includes marketing; so how do you achieve both of these time-consuming duties without inventing a 30-hour day? For the marketing side of things at least, there is a solution.
Easy, Fast and Low-Cost
One of the most efficient delivery methods is email marketing; currently the fastest and most cost-effective way of getting your company's message to hundreds or even thousands of businesses at a fraction of the cost of paper-based campaigns.
There are now many good email marketing programmes available, most of which will manage every aspect of your campaign from start to finish including those vital follow-up emails, which are often forgotten or ignored but much more important than you'd imagine.
Personalised Communication
Think about the paper-based advertising that arrives through your letterbox nearly every day. Leaflets and flyers advertising all sorts of services and products; promising you this and that; discounts here, free gifts there, and where does the majority of it end up? In a rubbish bin unread, ripped up and forgotten.
The same thing happens to many marketing emails; why? Because for the most part they are impersonal messages that have been sent to countless numbers of businesses without having been addressed to anyone in particular in the hope that somebody will read them and act on the information; consequently, they meet the same fate as their paper counterparts, albeit electronically.
Effective Targeting
Playing the numbers game is fine if you're happy to get one or two responses out of thousands of emails sent, but effective targeting could significantly increase the amount of replies and ultimately your sales. So how do you boost the chances of getting your emails read? Quite simply by personalising them and making the readers feel as though you know them.
Studies have shown that people respond better to emails that address them by their first name - this is the first step in gaining the target's attention and getting him or her to read on. Many email marketing programmes have a facility allowing you to build a comprehensive subscribers' list from which the information
No comments:
Post a Comment