Internet jobs: Email marketing manager

Although the title email marketing manager might lead you to believe that this is a role to co-ordinate email marketing campaigns, it generally is a wider role than this taking in any form of electronic marketing. The advent of the internet and the greater reliance on electronic forms of communication offer marketeers an ideal opportunity to get their message across to a wide range of people in a very cost effective manner. An email marketing manager will be responsible for managing the e-marketing strategy and individual campaigns.

Typically an email marketing manager will be required to:

* develop strategic e-marketing programs.
* oversee the creation of high quality sales and marketing literature for e-distribution.
* oversee the development and delivery of e-presentations and interactive awareness tools.
* the general management tasks, such as recruitment and staff development.
* provide marketing analysis and management reports on key marketing performance indicators.
* contribute to product marketing, business development and other related activities.

The role is very similar to that of a traditional market manager but has the added element of the dynamic and fast-paced environment of the internet and electronic commerce.