Email is a great form of communication. It’s fast, it’s cheap and it allows you to reach a large number of people with a relatively small amount of effort. However, these benefits also mean that there is a lot of competition for attention. Recipients are becoming less and less tolerant about receiving email they have not solicited so the chances of ending up getting blocked as spam are increasing rapidly.
The following tips can help your email marketing program not just to survive, but thrive and avoid the dreaded spam label.
Never Buy Email Lists
You should always collect your own email addresses and compile your own lists. This may be a bit more time consuming, but it is definitely worth it since it can help your email to reach its intended destination without getting labeled as spam.
Play it Safe With Double Opt In
People are more likely to remember that they signed up to receive your email if you offer a double opt-in feature. This means that before you send your first email, your recipient is asked to confirm that they want to receive your messages. Your opt-in message should also ask the recipient to add your email to their address book to avoid ending up in the junk box.
Avoid the Well-Known Spam Sins
There are a few tell-tale signs that an email message may be considered spam. They include the following;
* Subject lines that are written in ALL CAPS.
* A large percentage of blank lines in the body of the message.
* The message includes words like “free”, “offer” or “act now”.
* The message claims that it is not spam.
* The IP address cannot actually be reached.
Watch Out for Your HTML Coding
You should be careful when using HTML coders like Frontpage to do your formatting. These programs can produce errors that raise red flags with many spam filters.
Don’t Be Misleading
Your subject should coincide with the body of your message. A recipient should not be confused when they open your email or they could be tempted to simply click the Label as Spam button.
Offer a Way to Unsubscribe
If the recipient does not find a way to unsubscribe from receiving your email they could become suspicious and report your message as spam. Also if they genuinely don’t want to get your messages any more hiding your unsubscribe option leaves them with little choice but to hit the spam button.
The following tips can help your email marketing program not just to survive, but thrive and avoid the dreaded spam label.
Never Buy Email Lists
You should always collect your own email addresses and compile your own lists. This may be a bit more time consuming, but it is definitely worth it since it can help your email to reach its intended destination without getting labeled as spam.
Play it Safe With Double Opt In
People are more likely to remember that they signed up to receive your email if you offer a double opt-in feature. This means that before you send your first email, your recipient is asked to confirm that they want to receive your messages. Your opt-in message should also ask the recipient to add your email to their address book to avoid ending up in the junk box.
Avoid the Well-Known Spam Sins
There are a few tell-tale signs that an email message may be considered spam. They include the following;
* Subject lines that are written in ALL CAPS.
* A large percentage of blank lines in the body of the message.
* The message includes words like “free”, “offer” or “act now”.
* The message claims that it is not spam.
* The IP address cannot actually be reached.
Watch Out for Your HTML Coding
You should be careful when using HTML coders like Frontpage to do your formatting. These programs can produce errors that raise red flags with many spam filters.
Don’t Be Misleading
Your subject should coincide with the body of your message. A recipient should not be confused when they open your email or they could be tempted to simply click the Label as Spam button.
Offer a Way to Unsubscribe
If the recipient does not find a way to unsubscribe from receiving your email they could become suspicious and report your message as spam. Also if they genuinely don’t want to get your messages any more hiding your unsubscribe option leaves them with little choice but to hit the spam button.
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